Boozy Advertising from the U.K.B.G Guide to Drinks

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We found some real gems in this United Kingdom Bartenders Guild guide to drinks. Here’s some vintage advertising from the 1955 edition

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Cointreau in your fruit salad and on your grapefruit. There’s a boozy breakfast…

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Because if they are drinking it in Paris…

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Gin and “It”? The “IT” apparently refers to the Italian vermouth.  Gin and Pep contains a peppermint creme de menthe. The guide also has recipes for Gin Toddy and Gin Cobblers.

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A couple of King George VI’s favourites…

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Approved by the Royal Institute of Public Health and Hygiene. Yes, seriously.

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Just because it is cute…

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It’s the Pink that makes the Drunk, apparently….